
I have a strong faith in people. There are so many good people in my chosen industry, that it's hard to write what has to be written to the many that are so bad at their chosen profession, website development.
As I write this, the economy is still a mess, but many smart business people have chosen to ignore the naysayers and trek on to success regardless of what the economic experts say.
One of the areas where gains can be made is through an effective internet presence. Unfortunately, most web designers don't know what to do to get their clients positive results from the websites they overcharge to create. The static, never changing dinosaur websites are dead technology, and a weight around the necks of the businesses stuck with them.
I hear and participate in stories every day, ranging from a web developer charging a customer to setup an FTP account, to sites that can't and won't ever be found in Google and other search engines because the original developer didn't have a clue how to get them the results they needed.
Add to that the website developers that purchase domain names for their clients in their own name, and then hold them hostage when the client decides it's time to move on to a web developer that knows the business. It's dishonest, it's wrong, and it has to stop.
It's May 2009. Why are so many website developers still stuck in 1999? Why are so many supposed website designers creating static websites that will never be found? Why are so many website developers failing to stay in tune with current trends and technologies when customers are suffering from their lack of knowledge.
I meet people every day who say "the internet doesn't work for me" while their competitors are thriving with effective internet campaigns. Is it possible that these companies don't "get it" because their web development consultant doesn't "get it" either? Simply put, yes!
In the past, I've thrown down a challenge to web developers in the North Port and Venice Florida area to step up and get with current technology - nobody has accepted the challenge yet.
If you own a business and have a website that hasn't changed in over one year, now is the time to act on bringing your business into the 21st Century. After all, we are almost 10 year into it... and your websites are still stuck in a place where they will never benefit your business, in a time that the internet is being used by more people for searching local businesses than the yellow pages.
As much as we would like to work with every potential client, it's humanly and physically impossible. However, we do have a solution that will help you succeed with an internet campaign.
Some consultants offer initial assessments or diagnostics for no fee because they think that paves the way for the client to say yes to an eventual project. After all, the reasoning goes, how can a client refuse such a generous offer? Besides, the consultant will easily recoup the marketing investment with future work...right?
Even if I set aside my objections to unpaid consulting, no-fee assessments are often a complete waste of time. Not only do most clients fail to engage thoroughly in a freebie project, but the perceived value of the outcome is about as high as the fee – zero.
A client once hired me to redo a no-fee website assessment project that another development firm had completed. The original project report suffered from a complete lack of depth, but the findings were insightful. Unfortunately, the client sent the report straight to the round file.
In the do-over (paid) project, our findings weren't radically different, but this time the client participated in a meaningful way, and that helped win the client's approval for our recommendations.
There's some truth to the saying that you get what you pay for. If you ever think a no-fee assessment is a good idea, think again.
If your business is suffering from poor website performance, we need to talk. If your website looks like a high school student developed it, we need to talk.
Integrity Technology Group offers a complete website analysis and assessment, starting at $495. The advice we dispense in the end product will make a huge difference in the results you get from your internet campaign. If you choose to use another firm to develop your site based on our advice, we won't be upset.
Let us show you some of our work and the results our customers have seen.
As always, please don't hesitate to ask questions!
Best Regards,
John Delaney
President/CEO
Integrity Technology Group LLC
The days of developing websites for the majority of internet users is now officially over - cross platform and cross browser compatibility are more important than ever. Developing websites for all users should be the goal of all web development companies. Consider the following statistics based on April 2009 internet usage:
Integrity Technology Group is pleased to welcome its newest clients to our "family" of customers:
Great people committed to integrity and honesty - striving to please every customer every day.
Integrity Technology Group is now providing FREE website hosting for non-profit organizations in the Sarasota, Manatee and Charlotte county areas. To be considered for this offer, your organization must be certified by the IRS as a 501(c)(3) non-profit corporation with primary offices in Sarasota, Manatee or Charlotte county.
NOTE: This offer does is not valid for private, public or charter schools.
For details and to discuss this offer, please contact us...
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